Earlier Projects

Here is an overview of selected projects carried out in and by the Experience Lab.


1. Van Gogh Storysperience

This research project helps Van Gogh Brabant in the redesign of three visitor centers across the province by providing insights into potential visitors’ experiences with narrative presentation.


2. Experiencing a VR Roller Coaster

Measuring skin conductance during a roller coaster ride at Europapark Germany, comparing experiences with and without a VR add-on.


3. JOIN: Youth in an Inclusive Society

Measuring emotional engagement of young adults with varying backgrounds during cultural experiences.


4. PhD: Measuring Emotions and Experiences

PhD research by Wim Strijbosch on how temporal dynamics of emotions relate to how experiences are remembered and evaluated.


5. Self-Driving Transportation in Drimmelen

Studying passenger comfort and emotional responses during rides in a self-driving bus.


6. Experiencing Autonomic Transportation — LEVERAGE

The LEVERAGE consortium aims to explore and enhance the potential of Light Electric Vehicles (LEVs), such as e-scooters, e-steps, e-bikes, and micro-cars, for the mobility transition.